Upplatform, an online gaming services provider, is "growing dynamically" as it enters new markets, attracts new customers and expands its team, Maria Bashkevich, the company's head of marketing, said in a comment to GGRAsia.

"Our company has grown significantly not only in terms of sales but also in terms of the number of customers and licenses around the world," she says.

Upplatform's team size has more than doubled in 2023, according to marketing executives, with licenses in new jurisdictions increasing the number of new projects by 1.57 times.

"We're growing very dynamically, and we've already started working with a few customers in Asia to launch our products on the platform," Vashkevich said.

Upplatforms are looking "all" at regulated markets across Asia, finding diverse partners and ensuring localisation of content for Asian markets, she said.

"Depending on the market, we can develop casino aggregator products or focus on sportsbook products," she says. "It depends on the country and the product our customers want."

Bashkevich noted that the brand launched its casino aggregator platform last year, which is "well received in the market." 동행복권파워볼

"This is the latest product and we already have around 50 suppliers, and we're adding new partners every month, which shows we're growing well," she added.

An UpPlatform official said that a lot of work is being done on developing the platform, including "adding new sports, features and tools" to provide "better experiences and content" to customers when it comes to providing sportsbooks. Sportsbook products offer "comprehensive coverage" and "tailored options" in terms of sports and betting markets, she added.

Bashkevich said the "localization" of content is the "major focus" of the current brand.

"You have to take into account that different markets mean different requirements - language, compliance, sports to offer, even probabilities," she explains. "In the Asian market, for example, we are increasing the offerings of very popular cricket leagues."

"It also goes into adding new payment solutions," the marketing executive said as part of this effort. "We continue to look for new partners in different parts of the world to respond to different markets and expand our services," she added.